The App that Created World Peace

It’s July 6th, 2016. Millions of IPhone and Android users of all ages can be found frantically walking around outside. For some of these users this might be their first time outside or exercising in a while. If you don’t know what I’m talking about, you’ve probably been missing out.

 

Pokémon GO was released to certain countries on July 6th 2016. This app is a global phenomenon. It has over 650 downloads, while it has been out for less than a year. It created more activity from users, helped grow local business, and basically created world peace. I have honestly never seen so many strangers work so delightfully together in my life.

 

Augmented Reality

According to the Article, 12 Mobile UX Trends for 2017, Augmented Reality is a user experience trend to look out for 2017. With Pokémon GO being such a huge hit I can see why. Augmented Reality can get a bit complicated though, and the design and elements behind a mobile app using it must be heavily considered. From the article this is what an augmented reality app needs:

• Contextual elements that connect to the real world
• Real time movements and actions that are interpreted
• Free moving app
• A well-defined experience
• Information without a command
• Useful and engaging information

 

Wait, what is it exactly?

There are two types of augmented reality apps: Location-based and Marker-based. Location-based augmented reality can provide data based upon the specific location of an individual device. An example: providing locations, seeing constellation patterns, and finding friends. Whereas, Market-based apps identify particular patterns, and overlay digital information over the real-world environment.

 

What to consider

According to a blog post by Fugenx, there are a couple things to consider before developing an augmented reality app. First, the imagery you use should look realistic and believable from the user’s perspective. It should align with what real-world environment you are overlaying. Without this, the app is difficult to understand and use. Alongside the design and processing techniques, there must be a strong understanding of traditional app development process. Professionals that use 3D modelling including shading/texturing, computer vision, and imaging expertise are all needed. A lot of work and people are needed to create these functioning augmented reality apps. But they can bring huge benefits and create an engaging experience for users.

 

Down to Business

Most of the apps that users are aware of are mostly for fun and enjoyment, like Pokémon GO or Snapchat. But augmented reality expands much more these well-known apps. According to the article, Why augmented reality will be big in business first, explains the use of augmented reality in businesses. Although they explain augmented devices that are not apps, they are still something to think and consider. Several companies already make simple glasses that can project flat images or instructions to their wearers. This leaves the employees’ hands-free and gives them the chance to process information longer. Augmented reality will also be helpful for medical and architectural practices. Augmented reality is something designers need to consider as well. While creating experience design it’s important to think about how to present information in the most effective way. Augmented reality is a technique that is highly accepted and will just become more and more popular.

 

Conclusion

Augmented reality is a huge trend to look out for in 2017. As designers, it is something that we must learn and practice. It is important to always create an experience that is helpful and engaging for all users.

 

Now go out and play some Pokémon GO.

This post was written by carlievank

Posted March 14, 2017 8:43 pm