The project requirement was to brand a restaurant experience that heavily depends on technology.
The restaurant was also required to: be unique, entertaining, applicable, and relate to its applicable archetypes.

Pinpoint is a pop up restaurant that is constantly on the move. It moves across the United States in a shipping container, and visits popular cities. Pinpoint strives to create a sense of involvement during and after the user’s visit by creating suspense and mystery. Pinpoint’s location is not revealed until they have arrived to their location. Hints and clues can be found on social media and on the restaurant’s app.

Catch us if you can.