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  <url>
    <loc>https://carliedesign.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2021-02-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665659224-2T9BAQTRC0H9T9P063T0/oster.jpg</image:loc>
      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665035211-3U7VSN9VR9I57HL8WIZZ/papermate.jpg</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665943908-HO43P71GR411A6528IHF/natures-wick.jpg</image:loc>
      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665018882-PEI4PI70STZSSN62IVNV/elmers.jpg</image:loc>
      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665758850-ABTHGMRR9GTG5CYH6E7V/sunbea%2C.jpg</image:loc>
      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665704828-LCO98AY12V711XGTRPL7/breville.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665889843-J2IXKYZM1AU9CXJHYXCN/yankee-candle.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608664851218-0S3KHGTGVD1XVUGHRR65/sharpie.jpg</image:loc>
      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665679309-4U9YPXE4XWREB764RGXT/mr.coffee.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665814872-UEQ4EW1IEXQNEUXJOZPJ/woodwickcandle.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665064519-F58JRTXPZLMR9LQP3J8K/expo.jpg</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608666901771-W6YI9GBYIGPMFE82NISD/ball.jpg</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608666597868-FMO7E3X16V2MA30G1F5L/bionaire.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://carliedesign.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-12-15</lastmod>
  </url>
  <url>
    <loc>https://carliedesign.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2020-12-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608608870484-P3YJ92IJ3MT5ROOLUNSO/homebanner1.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>designer. creative thinker. maker.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608608870132-DGL0EGLWZ7PSNEUXU0OJ/homebanner2.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>designer. creative thinker. maker.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608608871346-7ZNTT18CLFYQ8F8QSGD1/homebanner3.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>designer. creative thinker. maker.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608608870374-UEGSBZV8E6PAKIPSLMA4/homebanner4.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>designer. creative thinker. maker.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://carliedesign.com/work/gardenhideawaycollection</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226189855-0PRCEEMRJ6EEQSLPP5X9/yankee-label-types.jpg</image:loc>
      <image:title>Work - Garden Hideaway Collection</image:title>
      <image:caption>Collection Theme The brand team had asked us to explore a range of concepts, but asked us to not stray too far from our core label lockup. They shared a few past collection examples with us and where they fit in relation with our core label. They asked us to create concepts that fell within the subtle to bold nod to theme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608080278452-5SA5AA4QMKSTJ29YELJV/moodboard-06.jpg</image:loc>
      <image:title>Work - Garden Hideaway Collection</image:title>
      <image:caption>Moodboard After learning more about the Garden Hideaway collection, our team provided a few moldboards that we felt aligned with the overall theme and vision. We loved the idea of hand drawn botanical illustrations, ripped cotton paper, muted color palettes, touches of foil, and bold serif fonts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608083147369-XR0HOF6KAT1B1U6FRLD8/dr-2-concepts-bruce.jpg</image:loc>
      <image:title>Work - Garden Hideaway Collection</image:title>
      <image:caption>Round Two Concepts For round two, our team presented 3 different concepts—all which included photography. The first concept we wanted the frame to symbolize a seed packet. The second and third concepts were similar, with minor differences in: color, width, and the copy lock up. The team narrowed in on the third concept with a few minor tweaks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608082754985-WL71B8W5KCL7SK4T3DJP/dr-1-concepts-bruce.jpg</image:loc>
      <image:title>Work - Garden Hideaway Collection</image:title>
      <image:caption>Round One Concepts For round one, our team presented concepts that were a bold nod to the theme. We shared concepts with different types of illustration styles and different ways to incorporate the ripped paper. The brand team thought these first concepts were beautiful, but asked us to add back in the photography.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608084308361-UUS3U4489S9KZ15BKKBB/water-gardern-ind.jpg</image:loc>
      <image:title>Work - Garden Hideaway Collection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608084307456-IC47LE8JIWYIOSTW8RYY/garden-hideaway-group2.jpg</image:loc>
      <image:title>Work - Garden Hideaway Collection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608084307421-VFSM76ATC0M9G399VYXZ/summerdaydream-ind.jpg</image:loc>
      <image:title>Work - Garden Hideaway Collection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608084307767-TLAZ7QXI2E5N8JGSFTHQ/garden-hideaway-group1.jpg</image:loc>
      <image:title>Work - Garden Hideaway Collection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608084308622-Z5YMJ76WXQTGXSW6G5H9/lemonade-ind.jpg</image:loc>
      <image:title>Work - Garden Hideaway Collection</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://carliedesign.com/work/rubbermaid-silvershield</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608673338266-DSBGUGP4ZT4JRKNKB65O/concept-1-antimicrobial.jpg</image:loc>
      <image:title>Work - Rubbermaid + Silvershield</image:title>
      <image:caption>Concept One A safe concept that fell in Rubbermaid’s existing visual brand language (VBL.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608673415736-4J2P4NWBUQ8XO6IOLX8V/concept-2-antimicrobial.jpg</image:loc>
      <image:title>Work - Rubbermaid + Silvershield</image:title>
      <image:caption>Concept Two Bringing in a blue color palette with dynamic photography and illustrations that symbolize the COVID bacteria.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608673546194-EIATJK3INY1GOT3OGSP1/concept-3-antimicrobial.jpg</image:loc>
      <image:title>Work - Rubbermaid + Silvershield</image:title>
      <image:caption>Concept Three—Chosen Concept A blue color palette, with clean/organized assets and a repeating bacteria pattern. This concept is the perfect balance of sterile but yet playful with the playful background pattern.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608673175120-XR5NNQB41ADUC2B41VRG/antimicrobial-display.jpg</image:loc>
      <image:title>Work - Rubbermaid + Silvershield</image:title>
      <image:caption>Container Displays</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608673268040-M0VB9NANHIBX9347SWKN/antimicrobial-lock-ups.jpg</image:loc>
      <image:title>Work - Rubbermaid + Silvershield</image:title>
      <image:caption>Claim Lock-Ups</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608673573417-DUFI7F97P2RS93YE3ALT/poster-antimicrobial.jpg</image:loc>
      <image:title>Work - Rubbermaid + Silvershield</image:title>
      <image:caption>Poster Display</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608674720681-WUICZUGPJ7OK6345ELB4/front-back-KV-antimicrobial.jpg</image:loc>
      <image:title>Work - Rubbermaid + Silvershield</image:title>
      <image:caption>Front and Back of Key Visual</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608674273677-UT0FX980VCHICZW32CZ9/antimicrobial-boxes.jpg</image:loc>
      <image:title>Work - Rubbermaid + Silvershield</image:title>
      <image:caption>Packaging</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://carliedesign.com/work/natures-wick</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608497581023-VSROM16QA5O3PJINGCNV/previous-branding-natureswick.jpg</image:loc>
      <image:title>Work - Nature's Wick</image:title>
      <image:caption>Exisiting Logos Nature’s Wick previously had two different logos, one used in North America and the other used in Europe, Middle East and Africa (EMEA.) We wanted to created one universal logo that was more modern and clean.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608497620800-UP3BVP5FMIFNHS04J983/natureswick-logo-exploration.jpg</image:loc>
      <image:title>Work - Nature's Wick</image:title>
      <image:caption>Logo Exploration I explored many different logo types: lettermarks, wordmarks, and combination marks. I wanted to explore options that were close to the existing logo and ones that were very different. The brand team decided on a logo that was closer in to what was existing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608497671763-USK99FHZWA2LI0H5AQ8D/natures-wick-label-exploration.jpg</image:loc>
      <image:title>Work - Nature's Wick</image:title>
      <image:caption>Label Exploration I explored different materials, finishes, styles and sizes for the labels. Because of the tapered candle vessel, we had to work around a label size that wouldn’t become warped or peel off easily. A square, slightly rectangular, shaped label became the best solution for the tapered jar. We decided to steer away from foil and other premium looking labels, so that Nature’s Wick wouldn’t compete with Woodwick, a higher price point sub brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608605880075-RYOYHQ9AG68VQMIP2G3K/selected-labels.jpg</image:loc>
      <image:title>Work - Nature's Wick</image:title>
      <image:caption>The Final Logo &amp; Label We landed on a tree free, environmentally friendly, label. The square shape insured no warping or peeling would happen on the tapered jar. We introduced the updated modernized logo at the top of the label, with a subtle organic leaf illustration peaking from the bottom. The Fragrance name is clearly shown at the bottom of the label with a corresponding color.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608497750452-465X2HQXVMSDT21AD74A/nature-wick-collage-4.jpg</image:loc>
      <image:title>Work - Nature's Wick</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608497751520-9DYX4JKZTL43VR5N90ZT/nature-wick-collage-3.jpg</image:loc>
      <image:title>Work - Nature's Wick</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608497751516-RMR5E1SJO9Z1HORJXJGP/nature-wick-collage-2.jpg</image:loc>
      <image:title>Work - Nature's Wick</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608497753519-3UWE5L8HPV23HAO9O8KY/nature-wick-collage-1.jpg</image:loc>
      <image:title>Work - Nature's Wick</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608498029884-7KUNBQD6T6UFOW5278EP/nature-wick-collage-5.jpg</image:loc>
      <image:title>Work - Nature's Wick</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://carliedesign.com/work/coachellacontigo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608485619542-KKHFLHD50NLITH85Y040/coachella-description.jpg</image:loc>
      <image:title>Work - Contigo + Coachella</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608485655330-2DDRGZ6LQWG7IRZPEVGF/coachella-moodboard.jpg</image:loc>
      <image:title>Work - Contigo + Coachella</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608484141353-XVDM0ALBXP0QJUC2SJYF/additional-concepts.jpg</image:loc>
      <image:title>Work - Contigo + Coachella</image:title>
      <image:caption>Additional Concepts I created over 12 concepts for leadership to review. I took inspiration from Southwestern design and elements within the desert—and created a variety of abstract and literal patterns. Again, because of screen printing, we were limited to the use of 3-4 colors and these colors would have to work on a coral + blue colored water bottle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608488628176-6MMGT01OA6284I9UZEF9/final-concept-png.jpg</image:loc>
      <image:title>Work - Contigo + Coachella</image:title>
      <image:caption>Final Concept For the chosen concept we focused on using the iconic Coachella Ferris wheel + desert palm trees—while adding in the half tone effect to create dimension and movement within the pattern. Our team decided adding in “Coachella x Contigo” made these water bottles feel more special and desirable—and could potentially become a collectable item.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608484346320-ZDXW49K2Q1PNDTE4101S/collage-img-contigo-2.jpg</image:loc>
      <image:title>Work - Contigo + Coachella</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608484346439-7SUJXM53KYPNTBFY0LSC/collage-img-contigo-1.jpg</image:loc>
      <image:title>Work - Contigo + Coachella</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608484345507-XOZWTAF2LA7XAKK6D5A7/collage-img-contigo-5.jpg</image:loc>
      <image:title>Work - Contigo + Coachella</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608484346679-EXMJGNZ8KM444XTX731V/collage-img-contigo-4.jpg</image:loc>
      <image:title>Work - Contigo + Coachella</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608484347165-55N9IWXIRFBRZMZ881DP/collage-img-contigo-3.jpg</image:loc>
      <image:title>Work - Contigo + Coachella</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608488289036-YWSKIPHKC6GIE8W74F1T/resuablewaterbottle.gif</image:loc>
      <image:title>Work - Contigo + Coachella</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://carliedesign.com/work/coachellacontigo-h9max</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608645630205-UBHTKWYXX8MKSR8NQUJF/terracycle-partnerships-1.jpg</image:loc>
      <image:title>Work - Rubbermaid + TerraCycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608645653894-BZ2Y82E5GG35PCXOU7SG/terracycle-partnerships-2.jpg</image:loc>
      <image:title>Work - Rubbermaid + TerraCycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608603160408-3RLKM15UZ1A7HTWZD16Y/terracycle-concept-2.jpg</image:loc>
      <image:title>Work - Rubbermaid + TerraCycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608603142674-9FX0HKYWHQLFPVGN5869/coachella-description.jpg</image:loc>
      <image:title>Work - Rubbermaid + TerraCycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608603219465-VFFD1C3L376ZQU0VQVNJ/terracycle-concept-3.jpg</image:loc>
      <image:title>Work - Rubbermaid + TerraCycle</image:title>
      <image:caption>Concept Three—Chosen Concept Through this concept, I wanted to totally break out of the existing VBL, and take a new approach. Through this concept, we shared our passion behind our work and told a story. The idea is that Rubbermaid is on a new path because they took this big step to partner with TerraCycle—and because of this new partnership Rubbermaid is working on creating a cleaner, more beautiful world. The color palette is almost entirely green and blue, which complements the pops of the Rubbermaid red. We also brought it a recycled texture to reiterate our sustainable journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608603503424-HAI30YAIBJ3354ZMMFU1/terracycle-magazine-mockup.jpg</image:loc>
      <image:title>Work - Rubbermaid + TerraCycle</image:title>
      <image:caption>Key Visual—Front + Back</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608604471442-YHL83W6J6VKDZBC36D6K/terracycle-displays.jpg</image:loc>
      <image:title>Work - Rubbermaid + TerraCycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608604655978-T860OTAX59FMULEW71DY/terracycle-poster.jpg</image:loc>
      <image:title>Work - Rubbermaid + TerraCycle</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://carliedesign.com/work/hope-house</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608652548342-QKCA2JON6NK4ZBI19F6X/patient-icon.jpg</image:loc>
      <image:title>Work - Hope House</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608652594863-I2AFTEM4U5H2USZETQ9V/doctor-icon.jpg</image:loc>
      <image:title>Work - Hope House</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608652611049-SUF5GJLC7HAG7SJ94V72/donor-icon.jpg</image:loc>
      <image:title>Work - Hope House</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608652688093-43LDWA28RHQWIZFJNNR0/existing-user-experience-hh.jpg</image:loc>
      <image:title>Work - Hope House</image:title>
      <image:caption>Existing User Experience The Hope House existing user experience is built off questions that potential patients have asked. Patients are very hesitant while finding information about Hope House because there are a lack of reliable sources (no website or Facebook.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608652714115-1PKDBLVV4O9AEEGUFVLQ/desired-user-experience-hh.jpg</image:loc>
      <image:title>Work - Hope House</image:title>
      <image:caption>Desired User Experience The desired user experience is created by filling gaps found in the existing user experience. The gray icons represent existing touch points within Hope House while the blue represents new touch points that have been implemented.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608652775486-X7TGEVKPXOR8U5XSLYIC/logo-exploration-hh.jpg</image:loc>
      <image:title>Work - Hope House</image:title>
      <image:caption>Logo Exploration The final goal for the logo was to create an abstract representation of a house and a medical center. There were over 100 variations before coming to the final logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608652885288-K0R08V4K16CSDVMYU3MI/concept-2-hh.jpg</image:loc>
      <image:title>Work - Hope House</image:title>
      <image:caption>Light the Path Light the path recognizes the religious side of Hope House. The goal of this concept is to feel compassionate, emotional, inspiring, and supportive. This concept uses light to highlight important elements for each touch point.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608652865685-KO5Y0JA4UAJLI01ST2PZ/concept-1-hh.jpg</image:loc>
      <image:title>Work - Hope House</image:title>
      <image:caption>Network of Help Network of help recognizes the connections and partnerships Hope House has within the community. The goal of this concept is to feel straight forward, clear, informative, and clever. There is a play on the medical symbol and a cross, to show the religious side of Hope House.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608653030723-V1YWCDJFZTG81LODFK28/concept-3-hh.jpg</image:loc>
      <image:title>Work - Hope House</image:title>
      <image:caption>A Friend in Need, is a Friend Indeed A friend in need, is a friend indeed recognizes the friendly and nonjudgmental side of Hope House. The Hope House board mentioned how they show love to everyone no matter their struggle, appearance, or lifestyle. This is the concept that the Hope House board members chose, before we made updates.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608653550047-8196EW5GWNFUVNPVKARH/t-shirts-card-hh.jpg</image:loc>
      <image:title>Work - Hope House</image:title>
      <image:caption>Business Cards and Hope House Volunteer T-Shirts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608653427752-W8OLRZCORC2VFBM5R0T1/letterhead-thankyou-hh.jpg</image:loc>
      <image:title>Work - Hope House</image:title>
      <image:caption>Letterhead and Thank you Card with Branded Envelopes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608653153525-3UIQLQLKL58UR1KBCPQ1/brochure-hh.jpg</image:loc>
      <image:title>Work - Hope House</image:title>
      <image:caption>Patient Brochure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608762985182-TJCXCRAEVYQBZEMU6CHX/site-map-hh.jpg</image:loc>
      <image:title>Work - Hope House</image:title>
      <image:caption>Site Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608653092802-2RHV8WRY191FR4N031VP/website-hh.jpg</image:loc>
      <image:title>Work - Hope House</image:title>
      <image:caption>Hope House Website The Hope House website is the main source of information for patients, donors, and volunteers. The user is greeted with a bright image, a friendly message, and clear navigation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608653208986-T9EKCFDX04BN6OASU4AZ/brand-manual-hh.jpg</image:loc>
      <image:title>Work - Hope House</image:title>
      <image:caption>Brand Standards We left the Hope House team with a system of guidelines and standards that they could follow to create other materials if needed.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://carliedesign.com/work/mr-coffee-all-in-one</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608692773251-TP4ERCBPW0TLIBVNCDZJ/oreo-building.jpg</image:loc>
      <image:title>Work - Mr. Coffee All-In-One Coffee Maker</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608692789423-O8FPMUQQ67LREOZ0PAU3/optimus-prime-allinone.jpg</image:loc>
      <image:title>Work - Mr. Coffee All-In-One Coffee Maker</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608692813448-5TKZ2AVHYOT4AVL9ZZ3X/US-allinone.jpg</image:loc>
      <image:title>Work - Mr. Coffee All-In-One Coffee Maker</image:title>
      <image:caption>Mr. Coffee—All-In-One Coffeemaker US had two different types of packaging, one for general retailers (left) and the other for Costco (right.) The Costco version has slightly different claim hierarchy and a totally different color palette.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608692844525-0UCZJX0S9YIRZRHU1EVP/can-emea-allinone.jpg</image:loc>
      <image:title>Work - Mr. Coffee All-In-One Coffee Maker</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608692899842-HA5IWZP5D6U8U9XPKZMR/allinone-shotlist.jpg</image:loc>
      <image:title>Work - Mr. Coffee All-In-One Coffee Maker</image:title>
      <image:caption>Shot List Due to the rapid timeline, we needed renders turned around in less than a week. I worked with our brand manager to create a very complex shot list, which consisted of 35 different renders. We had to keep in mind the different branded coffee makers, different languages and icons, as well as the different attachments across regions.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://carliedesign.com/work/stuckonmichigan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226874003-ULKDCRE0A4WARFQKFZBF/michigangroupshot.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226879973-R8TAHQY0BB9GUZ0YEY7Y/outdoor-shirt-modeled.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226872998-YBS80E45U7K3XFGJK3WW/campmipin.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226873397-2R9IY0TC8YDGIPUT6LVZ/michiganlakesanddunes.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226875300-NF1XGCXCC9FY6LEN3EWZ/rainbowsunsetprint.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226871983-J4ZXEMBTBRXUJTUF01D3/michigan-kayak.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226878663-WGHNFL0SQADBFS41VG92/savethebees.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/d9d61643-e723-4d42-bb34-98b765882445/pins-sky.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226877703-2LICABGUBPZFLDVWC11S/woodland-wonders-stickers.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226878020-DO8ZNQGJW8GDYK61RYCU/michiganinhawaii.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226879111-XA6QP77PZTFCHSP5SNL9/michigan-leaves.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/2b183225-fd59-4bb0-bf18-cd85670a6e77/stuckonmiskeleton.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226875479-3K4XCEPS2GGJWULMJDHU/michiganiscalling.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226871342-T00A6Z641PX462LWSHDS/nightmichiganpin.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226879328-YRUH10I19LRLRTTDP3AB/michigan-icecream.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226879830-92NU92P0I55VBQR23VB0/snowglobe-print.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226871201-04JG5N0M4GER6V2KUMN7/stuckonmipackaging.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/35b950a9-c15f-42cd-b4a8-4def1ad01a0c/8AD3F610-676D-4B40-936E-C15907AE74F3.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/23b538a3-42da-4a60-a0d2-a6665f7af6fd/meijerdisplay.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/55c57902-7ab6-436e-8d8e-ff897ff9328d/pins.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/304a0eb4-c6f1-410e-bb97-988bf6ad2441/stuckonmilavalamp.jpg</image:loc>
      <image:title>Work - Stuck on Michigan</image:title>
    </image:image>
  </url>
</urlset>

