https://carliedesign.com/about daily 0.75 2021-02-18 https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665064519-F58JRTXPZLMR9LQP3J8K/expo.jpg About https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665679309-4U9YPXE4XWREB764RGXT/mr.coffee.jpg About https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665889843-J2IXKYZM1AU9CXJHYXCN/yankee-candle.jpg About https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665035211-3U7VSN9VR9I57HL8WIZZ/papermate.jpg About https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665704828-LCO98AY12V711XGTRPL7/breville.jpg About https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665943908-HO43P71GR411A6528IHF/natures-wick.jpg About https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608664851218-0S3KHGTGVD1XVUGHRR65/sharpie.jpg About https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665726040-H7PMDLJ64ULV2YRW7VLQ/rubbermaid.jpg About https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608666566615-94MZFJZCHSD7VW0ODI0G/graco.jpg About https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665018882-PEI4PI70STZSSN62IVNV/elmers.jpg About https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665758850-ABTHGMRR9GTG5CYH6E7V/sunbea%2C.jpg About https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608666585500-2XVQ2R2HMA11EK124648/crockpot.jpg About https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665636765-YTB9NXJS8WPCBVC1XXVN/prismacolor.jpg About https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665792387-VUM4RMH6DNPAUQVN921J/contigo.jpg About https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608666597868-FMO7E3X16V2MA30G1F5L/bionaire.jpg About https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665659224-2T9BAQTRC0H9T9P063T0/oster.jpg About https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608665814872-UEQ4EW1IEXQNEUXJOZPJ/woodwickcandle.jpg About https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608666901771-W6YI9GBYIGPMFE82NISD/ball.jpg About https://carliedesign.com/contact daily 0.75 2020-12-15 https://carliedesign.com/work daily 1.0 2020-12-23 https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608608870484-P3YJ92IJ3MT5ROOLUNSO/homebanner1.jpg Work designer. creative thinker. maker. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608608870132-DGL0EGLWZ7PSNEUXU0OJ/homebanner2.jpg Work designer. creative thinker. maker. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608608871346-7ZNTT18CLFYQ8F8QSGD1/homebanner3.jpg Work designer. creative thinker. maker. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608608870374-UEGSBZV8E6PAKIPSLMA4/homebanner4.jpg Work designer. creative thinker. maker. https://carliedesign.com/work/gardenhideawaycollection monthly 0.5 2020-12-31 https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608084308361-UUS3U4489S9KZ15BKKBB/water-gardern-ind.jpg Work - Garden Hideaway Collection https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608084307456-IC47LE8JIWYIOSTW8RYY/garden-hideaway-group2.jpg Work - Garden Hideaway Collection https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608084307421-VFSM76ATC0M9G399VYXZ/summerdaydream-ind.jpg Work - Garden Hideaway Collection https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608084307767-TLAZ7QXI2E5N8JGSFTHQ/garden-hideaway-group1.jpg Work - Garden Hideaway Collection https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608084308622-Z5YMJ76WXQTGXSW6G5H9/lemonade-ind.jpg Work - Garden Hideaway Collection https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226189855-0PRCEEMRJ6EEQSLPP5X9/yankee-label-types.jpg Work - Garden Hideaway Collection Collection Theme The brand team had asked us to explore a range of concepts, but asked us to not stray too far from our core label lockup. They shared a few past collection examples with us and where they fit in relation with our core label. They asked us to create concepts that fell within the subtle to bold nod to theme. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608080278452-5SA5AA4QMKSTJ29YELJV/moodboard-06.jpg Work - Garden Hideaway Collection Moodboard After learning more about the Garden Hideaway collection, our team provided a few moldboards that we felt aligned with the overall theme and vision. We loved the idea of hand drawn botanical illustrations, ripped cotton paper, muted color palettes, touches of foil, and bold serif fonts. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608082754985-WL71B8W5KCL7SK4T3DJP/dr-1-concepts-bruce.jpg Work - Garden Hideaway Collection Round One Concepts For round one, our team presented concepts that were a bold nod to the theme. We shared concepts with different types of illustration styles and different ways to incorporate the ripped paper. The brand team thought these first concepts were beautiful, but asked us to add back in the photography. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608083147369-XR0HOF6KAT1B1U6FRLD8/dr-2-concepts-bruce.jpg Work - Garden Hideaway Collection Round Two Concepts For round two, our team presented 3 different concepts—all which included photography. The first concept we wanted the frame to symbolize a seed packet. The second and third concepts were similar, with minor differences in: color, width, and the copy lock up. The team narrowed in on the third concept with a few minor tweaks. https://carliedesign.com/work/rubbermaid-silvershield monthly 0.5 2020-12-24 https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608673338266-DSBGUGP4ZT4JRKNKB65O/concept-1-antimicrobial.jpg Work - Rubbermaid + Silvershield Concept One A safe concept that fell in Rubbermaid’s existing visual brand language (VBL.) https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608673415736-4J2P4NWBUQ8XO6IOLX8V/concept-2-antimicrobial.jpg Work - Rubbermaid + Silvershield Concept Two Bringing in a blue color palette with dynamic photography and illustrations that symbolize the COVID bacteria. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608673546194-EIATJK3INY1GOT3OGSP1/concept-3-antimicrobial.jpg Work - Rubbermaid + Silvershield Concept Three—Chosen Concept A blue color palette, with clean/organized assets and a repeating bacteria pattern. This concept is the perfect balance of sterile but yet playful with the playful background pattern. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608673268040-M0VB9NANHIBX9347SWKN/antimicrobial-lock-ups.jpg Work - Rubbermaid + Silvershield Claim Lock-Ups https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608673175120-XR5NNQB41ADUC2B41VRG/antimicrobial-display.jpg Work - Rubbermaid + Silvershield Container Displays https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608673573417-DUFI7F97P2RS93YE3ALT/poster-antimicrobial.jpg Work - Rubbermaid + Silvershield Poster Display https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608674720681-WUICZUGPJ7OK6345ELB4/front-back-KV-antimicrobial.jpg Work - Rubbermaid + Silvershield Front and Back of Key Visual https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608674273677-UT0FX980VCHICZW32CZ9/antimicrobial-boxes.jpg Work - Rubbermaid + Silvershield Packaging https://carliedesign.com/work/natures-wick monthly 0.5 2020-12-24 https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608497750452-465X2HQXVMSDT21AD74A/nature-wick-collage-4.jpg Work - Nature's Wick https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608497751520-9DYX4JKZTL43VR5N90ZT/nature-wick-collage-3.jpg Work - Nature's Wick https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608497751516-RMR5E1SJO9Z1HORJXJGP/nature-wick-collage-2.jpg Work - Nature's Wick https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608497753519-3UWE5L8HPV23HAO9O8KY/nature-wick-collage-1.jpg Work - Nature's Wick https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608498029884-7KUNBQD6T6UFOW5278EP/nature-wick-collage-5.jpg Work - Nature's Wick https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608497581023-VSROM16QA5O3PJINGCNV/previous-branding-natureswick.jpg Work - Nature's Wick Exisiting Logos Nature’s Wick previously had two different logos, one used in North America and the other used in Europe, Middle East and Africa (EMEA.) We wanted to created one universal logo that was more modern and clean. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608497620800-UP3BVP5FMIFNHS04J983/natureswick-logo-exploration.jpg Work - Nature's Wick Logo Exploration I explored many different logo types: lettermarks, wordmarks, and combination marks. I wanted to explore options that were close to the existing logo and ones that were very different. The brand team decided on a logo that was closer in to what was existing. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608497671763-USK99FHZWA2LI0H5AQ8D/natures-wick-label-exploration.jpg Work - Nature's Wick Label Exploration I explored different materials, finishes, styles and sizes for the labels. Because of the tapered candle vessel, we had to work around a label size that wouldn’t become warped or peel off easily. A square, slightly rectangular, shaped label became the best solution for the tapered jar. We decided to steer away from foil and other premium looking labels, so that Nature’s Wick wouldn’t compete with Woodwick, a higher price point sub brand. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608605880075-RYOYHQ9AG68VQMIP2G3K/selected-labels.jpg Work - Nature's Wick The Final Logo & Label We landed on a tree free, environmentally friendly, label. The square shape insured no warping or peeling would happen on the tapered jar. We introduced the updated modernized logo at the top of the label, with a subtle organic leaf illustration peaking from the bottom. The Fragrance name is clearly shown at the bottom of the label with a corresponding color. https://carliedesign.com/work/coachellacontigo monthly 0.5 2020-12-24 https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608484346320-ZDXW49K2Q1PNDTE4101S/collage-img-contigo-2.jpg Work - Contigo + Coachella https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608484346439-7SUJXM53KYPNTBFY0LSC/collage-img-contigo-1.jpg Work - Contigo + Coachella https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608484345507-XOZWTAF2LA7XAKK6D5A7/collage-img-contigo-5.jpg Work - Contigo + Coachella https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608484346679-EXMJGNZ8KM444XTX731V/collage-img-contigo-4.jpg Work - Contigo + Coachella https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608484347165-55N9IWXIRFBRZMZ881DP/collage-img-contigo-3.jpg Work - Contigo + Coachella https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608488289036-YWSKIPHKC6GIE8W74F1T/resuablewaterbottle.gif Work - Contigo + Coachella https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608485619542-KKHFLHD50NLITH85Y040/coachella-description.jpg Work - Contigo + Coachella https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608485655330-2DDRGZ6LQWG7IRZPEVGF/coachella-moodboard.jpg Work - Contigo + Coachella https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608484141353-XVDM0ALBXP0QJUC2SJYF/additional-concepts.jpg Work - Contigo + Coachella Additional Concepts I created over 12 concepts for leadership to review. I took inspiration from Southwestern design and elements within the desert—and created a variety of abstract and literal patterns. Again, because of screen printing, we were limited to the use of 3-4 colors and these colors would have to work on a coral + blue colored water bottle. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608488628176-6MMGT01OA6284I9UZEF9/final-concept-png.jpg Work - Contigo + Coachella Final Concept For the chosen concept we focused on using the iconic Coachella Ferris wheel + desert palm trees—while adding in the half tone effect to create dimension and movement within the pattern. Our team decided adding in “Coachella x Contigo” made these water bottles feel more special and desirable—and could potentially become a collectable item. https://carliedesign.com/work/coachellacontigo-h9max monthly 0.5 2020-12-24 https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608645630205-UBHTKWYXX8MKSR8NQUJF/terracycle-partnerships-1.jpg Work - Rubbermaid + TerraCycle https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608645653894-BZ2Y82E5GG35PCXOU7SG/terracycle-partnerships-2.jpg Work - Rubbermaid + TerraCycle https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608603142674-9FX0HKYWHQLFPVGN5869/coachella-description.jpg Work - Rubbermaid + TerraCycle https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608603160408-3RLKM15UZ1A7HTWZD16Y/terracycle-concept-2.jpg Work - Rubbermaid + TerraCycle https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608603219465-VFFD1C3L376ZQU0VQVNJ/terracycle-concept-3.jpg Work - Rubbermaid + TerraCycle Concept Three—Chosen Concept Through this concept, I wanted to totally break out of the existing VBL, and take a new approach. Through this concept, we shared our passion behind our work and told a story. The idea is that Rubbermaid is on a new path because they took this big step to partner with TerraCycle—and because of this new partnership Rubbermaid is working on creating a cleaner, more beautiful world. The color palette is almost entirely green and blue, which complements the pops of the Rubbermaid red. We also brought it a recycled texture to reiterate our sustainable journey. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608603503424-HAI30YAIBJ3354ZMMFU1/terracycle-magazine-mockup.jpg Work - Rubbermaid + TerraCycle Key Visual—Front + Back https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608604471442-YHL83W6J6VKDZBC36D6K/terracycle-displays.jpg Work - Rubbermaid + TerraCycle https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608604655978-T860OTAX59FMULEW71DY/terracycle-poster.jpg Work - Rubbermaid + TerraCycle https://carliedesign.com/work/hope-house monthly 0.5 2020-12-24 https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608652548342-QKCA2JON6NK4ZBI19F6X/patient-icon.jpg Work - Hope House https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608652594863-I2AFTEM4U5H2USZETQ9V/doctor-icon.jpg Work - Hope House https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608652611049-SUF5GJLC7HAG7SJ94V72/donor-icon.jpg Work - Hope House https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608652688093-43LDWA28RHQWIZFJNNR0/existing-user-experience-hh.jpg Work - Hope House Existing User Experience The Hope House existing user experience is built off questions that potential patients have asked. Patients are very hesitant while finding information about Hope House because there are a lack of reliable sources (no website or Facebook.) https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608652714115-1PKDBLVV4O9AEEGUFVLQ/desired-user-experience-hh.jpg Work - Hope House Desired User Experience The desired user experience is created by filling gaps found in the existing user experience. The gray icons represent existing touch points within Hope House while the blue represents new touch points that have been implemented. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608652775486-X7TGEVKPXOR8U5XSLYIC/logo-exploration-hh.jpg Work - Hope House Logo Exploration The final goal for the logo was to create an abstract representation of a house and a medical center. There were over 100 variations before coming to the final logo. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608652865685-KO5Y0JA4UAJLI01ST2PZ/concept-1-hh.jpg Work - Hope House Network of Help Network of help recognizes the connections and partnerships Hope House has within the community. The goal of this concept is to feel straight forward, clear, informative, and clever. There is a play on the medical symbol and a cross, to show the religious side of Hope House. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608652885288-K0R08V4K16CSDVMYU3MI/concept-2-hh.jpg Work - Hope House Light the Path Light the path recognizes the religious side of Hope House. The goal of this concept is to feel compassionate, emotional, inspiring, and supportive. This concept uses light to highlight important elements for each touch point. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608653030723-V1YWCDJFZTG81LODFK28/concept-3-hh.jpg Work - Hope House A Friend in Need, is a Friend Indeed A friend in need, is a friend indeed recognizes the friendly and nonjudgmental side of Hope House. The Hope House board mentioned how they show love to everyone no matter their struggle, appearance, or lifestyle. This is the concept that the Hope House board members chose, before we made updates. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608653550047-8196EW5GWNFUVNPVKARH/t-shirts-card-hh.jpg Work - Hope House Business Cards and Hope House Volunteer T-Shirts https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608653427752-W8OLRZCORC2VFBM5R0T1/letterhead-thankyou-hh.jpg Work - Hope House Letterhead and Thank you Card with Branded Envelopes https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608653153525-3UIQLQLKL58UR1KBCPQ1/brochure-hh.jpg Work - Hope House Patient Brochure https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608762985182-TJCXCRAEVYQBZEMU6CHX/site-map-hh.jpg Work - Hope House Site Map https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608653092802-2RHV8WRY191FR4N031VP/website-hh.jpg Work - Hope House Hope House Website The Hope House website is the main source of information for patients, donors, and volunteers. The user is greeted with a bright image, a friendly message, and clear navigation. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608653208986-T9EKCFDX04BN6OASU4AZ/brand-manual-hh.jpg Work - Hope House Brand Standards We left the Hope House team with a system of guidelines and standards that they could follow to create other materials if needed. https://carliedesign.com/work/mr-coffee-all-in-one monthly 0.5 2020-12-23 https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608692789423-O8FPMUQQ67LREOZ0PAU3/optimus-prime-allinone.jpg Work - Mr. Coffee All-In-One Coffee Maker https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608692773251-TP4ERCBPW0TLIBVNCDZJ/oreo-building.jpg Work - Mr. Coffee All-In-One Coffee Maker https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608692813448-5TKZ2AVHYOT4AVL9ZZ3X/US-allinone.jpg Work - Mr. Coffee All-In-One Coffee Maker Mr. Coffee—All-In-One Coffeemaker US had two different types of packaging, one for general retailers (left) and the other for Costco (right.) The Costco version has slightly different claim hierarchy and a totally different color palette. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608692844525-0UCZJX0S9YIRZRHU1EVP/can-emea-allinone.jpg Work - Mr. Coffee All-In-One Coffee Maker https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608692899842-HA5IWZP5D6U8U9XPKZMR/allinone-shotlist.jpg Work - Mr. Coffee All-In-One Coffee Maker Shot List Due to the rapid timeline, we needed renders turned around in less than a week. I worked with our brand manager to create a very complex shot list, which consisted of 35 different renders. We had to keep in mind the different branded coffee makers, different languages and icons, as well as the different attachments across regions. https://carliedesign.com/work/stuckonmichigan monthly 0.5 2020-12-24 https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226874003-ULKDCRE0A4WARFQKFZBF/michigangroupshot.jpg Work - Stuck on Michigan https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226879973-R8TAHQY0BB9GUZ0YEY7Y/outdoor-shirt-modeled.jpg Work - Stuck on Michigan https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226872998-YBS80E45U7K3XFGJK3WW/campmipin.jpg Work - Stuck on Michigan https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226873397-2R9IY0TC8YDGIPUT6LVZ/michiganlakesanddunes.jpg Work - Stuck on Michigan https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226875300-NF1XGCXCC9FY6LEN3EWZ/rainbowsunsetprint.jpg Work - Stuck on Michigan https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226871983-J4ZXEMBTBRXUJTUF01D3/michigan-kayak.jpg Work - Stuck on Michigan https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226878663-WGHNFL0SQADBFS41VG92/savethebees.jpg Work - Stuck on Michigan https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/d9d61643-e723-4d42-bb34-98b765882445/pins-sky.jpg Work - Stuck on Michigan https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226877703-2LICABGUBPZFLDVWC11S/woodland-wonders-stickers.jpg Work - Stuck on Michigan https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226878020-DO8ZNQGJW8GDYK61RYCU/michiganinhawaii.jpg Work - Stuck on Michigan https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226879111-XA6QP77PZTFCHSP5SNL9/michigan-leaves.jpg Work - Stuck on Michigan https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/2b183225-fd59-4bb0-bf18-cd85670a6e77/stuckonmiskeleton.jpg Work - Stuck on Michigan https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226875479-3K4XCEPS2GGJWULMJDHU/michiganiscalling.jpg Work - Stuck on Michigan https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226871342-T00A6Z641PX462LWSHDS/nightmichiganpin.jpg Work - Stuck on Michigan https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226879328-YRUH10I19LRLRTTDP3AB/michigan-icecream.jpg Work - Stuck on Michigan https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226879830-92NU92P0I55VBQR23VB0/snowglobe-print.jpg Work - Stuck on Michigan https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1608226871201-04JG5N0M4GER6V2KUMN7/stuckonmipackaging.jpg Work - Stuck on Michigan https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/35b950a9-c15f-42cd-b4a8-4def1ad01a0c/8AD3F610-676D-4B40-936E-C15907AE74F3.jpg Work - Stuck on Michigan https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/23b538a3-42da-4a60-a0d2-a6665f7af6fd/meijerdisplay.jpg Work - Stuck on Michigan https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/55c57902-7ab6-436e-8d8e-ff897ff9328d/pins.jpg Work - Stuck on Michigan https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/304a0eb4-c6f1-410e-bb97-988bf6ad2441/stuckonmilavalamp.jpg Work - Stuck on Michigan https://carliedesign.com/more daily 0.75 2026-07-19 https://carliedesign.com/more/sunbeam-sonny monthly 0.5 2020-12-31 https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1609385288514-Y9OOPW3OQ770ZNGBLK94/sonny-lockup.jpg More - Sonny by Sunbeam Sunbeam Sonny Collection I suggested that instead of replacing of the Australia Sunbeam branding all together, to create a collection or line that could eventually grow into something bigger and eventually replace most of the packaging. A warm and cozy collection named Sonny. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1609385429771-0Z9S5144VQ8LHPL4QDV4/sonny-moodboard.jpg More - Sonny by Sunbeam Style Guide Bringing in a very muted, and earthy color palette that compliments the organic shapes and illustrations. I wanted to incorporate more playful illustrations that could include house plants, pets, and even a surf board. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1609385665950-QDAVNPVEKMVBX9CIBCFO/sonny-packaging.jpg More - Sonny by Sunbeam Updated Packaging Using the existing Sunbeam photography, I overlaid illustrations to packaging and product more approachable. Keeping the overall package text light, and keeping the badges and lock ups contained within the organic shapes in the corner. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1609385719906-HT6OT9CV3SF3L4HB1GGO/sonny-amazon-page.jpg More - Sonny by Sunbeam Amazon Store Front https://carliedesign.com/more/woodwickcandle monthly 0.5 2021-02-02 https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1613423273525-MJ751CG7WGV4GNIJV7JQ/WW-Aura_Candle-and-Candle-Tube-817.jpg More - WoodWick New Vessels Existing Packaging The brand team provided photos to us of the existing Aura packaging. Although the team loved what was created originally, they wanted to see another version for the future. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1609380800606-A0A79SAP0L3K8EE8NW2D/packaging-inspo-ww.jpg More - WoodWick New Vessels Design Inspiration I was inspired by delicate wooden packaging, with small touches of leather and embossing. Dark colors, with a spot varnish, and hints of gold throughout the packaging. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1609380847162-P5I1R0OWF5K6D8R95S9I/ww-concept-board-1.jpg More - WoodWick New Vessels Concept One For this concept, I suggested the packaging to be flooded with a matte deep navy color. A modern, geometric pattern would overlay the packaging as a spot vanish. With touches of gold placed throughout the packaging, along with a badge that reads “elegantly made.” https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1609380909969-2NF8RKN2FS1VF6RZCNPW/ww-concept-board-2.jpg More - WoodWick New Vessels Concept Two For this concept, I suggested the packaging to be flooded with a matte charcoal color. The dark colors would be complimented with a golden wood veneer, pops of gold foil and an elegant, abstract leaf pattern. We originally suggested that the wood veneer would be laser cut on the top of the packaging. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1609381155466-GK86RRSVYA5G3UFH6ZEO/woodwick-concept1-render.jpg More - WoodWick New Vessels Final Render for Concept One https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1609381134911-XBHR22O9248NAM8HD2GT/woodwick-concept2-render.jpg More - WoodWick New Vessels Final Render for Concept Two https://carliedesign.com/more/meridian monthly 0.5 2020-12-31 https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1612224997357-S4UC9YNB6Y7WOLBAJVOH/story-graphics.jpg More - Project Meridian The Story We worked together to create an overarching story where the user would use all smart appliances in one day and seamlessly do so with our smart app. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1612224962745-JW89A3FIA0K9YMZ5FQQ7/style-guide.jpg More - Project Meridian Style Guide To match the fidelity of the products the Industrial Designers were outlining, we decided that the app should look more like a wire frame vs a functioning app. I provided this style guide to the Industrial Designers to make sure all displays and visuals were consistent. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1612225095290-ZS5MUPAG6ILFW16N9QLE/screen-1.jpg More - Project Meridian https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1612225120074-UEN1E2299GBDEJIN11LW/screen-2.jpg More - Project Meridian https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1612225138379-8DU20CQIZTZ9NB754568/screen-3.jpg More - Project Meridian https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1612225350856-C7HRMAVUZMJYXM21NGKE/screen-4.jpg More - Project Meridian https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1612225366040-DP35PMREZWORN9UM2MPS/screen-5.jpg More - Project Meridian https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1612225379995-XSZ5JNECI1O08YAFAY20/screen-6.jpg More - Project Meridian https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1612225482558-E09MPWWWORVZXAPA88D8/app-lineup.jpg More - Project Meridian https://carliedesign.com/more/smart-sunbeam-blanket monthly 0.5 2021-02-16 https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1613507365841-JZKXPGMK22JIR85ASGC4/Sunbeam-Exploration-App.jpg More - Connected Sunbeam Blanket App Exploration I explored different elements throughout the app including toggles, icons, buttons and tumblers. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1613507727405-I6WO949EYXA9GXBNHENI/Sunbeam-app-1.jpg More - Connected Sunbeam Blanket Home + Preheat Select your side and easily set your heat level with the tumbler. Preheat your bed so it’s ready for you when you want. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1613507738679-CGP4UZDNJZXDZDB79UMO/Sunbeam-app-2.jpg More - Connected Sunbeam Blanket Set Schedules Set schedules so that your blanket will automatically turn on and be ready for you when you need it to be. You can even set schedules when your blanket is turned off. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1613507759233-LTDGS6YZ3RK277C3C86H/Sunbeam-app-3.jpg More - Connected Sunbeam Blanket Timer From the home screen you can adjust the timer for auto-off. You can also adjust timer and other settings within the schedule page. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1613507994696-DZ1PBSL7UBX78RN8D10O/Sunbeam-App-Store.jpg More - Connected Sunbeam Blanket App Store Screens Creating an eye catching, dynamic graphic for when users are looking at the app within the App Store. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1613508110188-5NJQ1F8VZXLZU4DL9O39/Walkthrough.jpg More - Connected Sunbeam Blanket Tutorial Screens Users can choose to walkthrough the different screens that explain how the app functions, or choose to skip it. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1613508156452-LVEMEBY4ENUM1GPO28AJ/Sunbeam-Packaging-Style.jpg More - Connected Sunbeam Blanket Packaging Style Guide Creating a new look for the Sunbeam Connected line. Sunbeam is proud of their wire technology, safety features, and that their blankets are assembled in the USA. Knowing this, I introduced blue into the color palette, and added an abstract wire element into the packaging. The wire elements plays out throughout the packaging cleverly, within text lock ups, the softness rating and the pattern. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1613508234470-983HT1T6OBK7Y44FFNXA/Sunbeam-Packaging.jpg More - Connected Sunbeam Blanket Blanket & Mattress Pad Packaging This is still under progress, photography is not final and is placeholder. https://carliedesign.com/more/crockpot-campaign monthly 0.5 2020-12-31 https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1613577830501-5AOW5UNSBTXVHLV8ED6Z/intro-crockpot-img.jpg More - Crockpot Campaign https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1613577929511-XL8IVTVOE4618BUSLYBI/social-media-crockpot.jpg More - Crockpot Campaign Campaign Takeover Information and events for the campaign would take over the Crockpot website and their instagram. Events including a feature from Chef Jose Andres where he could share his families oldest and dearest recipes. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1613578057762-AGH4I0IMKM78LUY0LXO9/podcast-crockpot.jpg More - Crockpot Campaign Creating User Engagement Events where the consumer can interact and learn is key. We developed two different ideas for events: a podcast where heart filling recipes are sent in by listeners and a community cookbook where you can search or create unique family recipes—collect recipes old and new and share the love with your family and friends. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1613578089918-3NF2MPYX02S5V9IMQSHR/crockpot-virtual-dinner.jpg More - Crockpot Campaign Virtual Dinner Table Concepting different ideas for commercials and advertising, we landed on the idea of a virtual global dinner table (and how fitting is this with COVID?) The idea around the commercial is that Crockpot is inviting all individuals to have a seat at our dinner table because we appreciate and embrace different cultures, traditions and recipes. The video would feature a plate continuing to be passed to different parts around the world. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1613578121297-NA4PYOJYRPRD5LSFFZ8J/crockpot-community.jpg More - Crockpot Campaign Giving Back Envisioning ways that Crockpot can help give back to the community and bring a moment of comfort to those in need. Partnering with No Kid Hungry + Meals on Wheels and having a Crockpot food truck that brings hot, fresh meals to communities in need. https://carliedesign.com/more/thrive monthly 0.5 2020-12-31 https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/d5dc4c34-5005-462b-8dab-1368173d919a/event-img1.jpg More - THRIVE https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/48559f10-3357-4f5b-b1fe-7f9adb65f75f/event-img3.jpg More - THRIVE https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/310a5907-1877-4e5c-9793-6aaf0d746426/event-img-2.jpg More - THRIVE https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/984656f9-81cb-4957-bc53-6c1571d06a5a/event-img4.jpg More - THRIVE https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1612229454197-FNJHZZBEZ751IEYZ7WGX/app-screens.jpg More - THRIVE Thrive App As one of the two graphic designers on the team, my primary role was to create and design the Rubbermaid app. The app was created on Sketch and brought into Invision so users could interact and click through the screens. https://images.squarespace-cdn.com/content/v1/5fd76d93fd756c1ce4dc2247/1612229548328-0PVDSSEMQRLWRMGAOY04/packaging-thrive.jpg More - THRIVE Packaging We created two different packaging styles—a 12 piece set box and a wrap if users wanted to purchase individual containers.