Contigo + Coachella
The official reusable water bottle partner of Coachella
Contigo & Coachella teamed up to create a limited edition water bottle that would eliminate 2 million single-use water bottles for the 2020 festival. Unfortunately, the 2020 festival was rescheduled for 2021, but these water bottles were available for pre-order and will be available at the 2021 festival.
This was a fast paced project, that I was able to complete in around a week and half worth of time. Within this time, I worked directly with leadership to create 12+ concepts and set up the files for production. The water bottles were screen printed so we had to work around the limitations with color + design.
What is Coachella?
Coachella is an annual music and arts festival held in California where over half a million people attend to enjoy music, art and fashion.
Coachella Moodboard
The Coachella Moodboard was provided by our Color Material and Finish team. I was asked to review the moodboard and quickly create concepts based on their findings.
Additional Concepts
I created over 12 concepts for leadership to review. I took inspiration from Southwestern design and elements within the desert—and created a variety of abstract and literal patterns. Again, because of screen printing, we were limited to the use of 3-4 colors and these colors would have to work on a coral + blue colored water bottle.
Final Concept
For the chosen concept we focused on using the iconic Coachella Ferris wheel + desert palm trees—while adding in the half tone effect to create dimension and movement within the pattern. Our team decided adding in “Coachella x Contigo” made these water bottles feel more special and desirable—and could potentially become a collectable item.
