Rubbermaid + Silvershield
EasyFindLids™ with SilverShield® for 24/7 Protection
These new containers feature 24/7 antimicrobial product protection* with SilverShield, which resists odor-causing bacterial growth; SilverShield antimicrobial technology uses small amounts of silver ions to help prevent the growth of odor-causing bacteria on the product surface, lasts the lifetime of the product, and is approved and safe for use in food contact surfaces
With consumers more worried than ever about bacteria, I helped design the launch of the new SilverShield containers during the COVID pandemic. I created all of the key visuals and assets for the launch and worked closely with our E-commerce team so they could bring it to life digitally.
Concept One
A safe concept that fell in Rubbermaid’s existing visual brand language (VBL.)
Concept Two
Bringing in a blue color palette with dynamic photography and illustrations that symbolize the COVID bacteria.
Concept Three—Chosen Concept
A blue color palette, with clean/organized assets and a repeating bacteria pattern. This concept is the perfect balance of sterile but yet playful with the playful background pattern.
Claim Lock-Ups
Container Displays
Poster Display
Front and Back of Key Visual
Packaging