All-In-One Coffee Maker
Mr. Coffee All-In-One Occasions Specialty Coffee Maker
Satisfy any coffee craving with the Mr. Coffee Occasions Coffee Maker. It’s a 10-cup traditional coffee maker, a single-serve coffee maker that uses K-Cup Pods, and an espresso machine, and has a built-in milk frothing wand, for an all-in-one space-saving machine.
A super complex, quick turn around project, with 5 different boxes in 4 different regions. Worked directly with our brand team to complete the packaging for all regions in less than 2 months. The product spanned across three different brands—Mr. Coffee (US), Breville (EMEA), and Oster (CAN + LATAM.)
All-In-One Coffeemaker
The goal was to clearly show the three different ways you could make coffee with this new innovative product.
Collaboration
For an entire week I worked directly with a brand manager to quickly design the packaging for the All-In-One Coffee maker. We would review the packaging at full size and make tweaks as needed.
Mr. Coffee—All-In-One Coffeemaker
US had two different types of packaging, one for general retailers (left) and the other for Costco (right.)
The Costco version has slightly different claim hierarchy and a totally different color palette.
Oster—All-In-One Coffeemaker
For CAN and LATAM, the All-In-One Coffeemaker was branded as an Oster product. This product has different features and attachments as the US version, and also is translated in Spanish and French.
Breville—All-In-One Coffeemaker
For EMEA, the All-In-One Coffeemaker was branded as a Breville product. This product has different features and attachments as the US version.
Shot List
Due to the rapid timeline, we needed renders turned around in less than a week. I worked with our brand manager to create a very complex shot list, which consisted of 35 different renders. We had to keep in mind the different branded coffee makers, different languages and icons, as well as the different attachments across regions.