Crockpot Campaign
Crockpot believes that there’s a seat at our table for everyone
A campaign that shares the idea that we can express love through sharing food. This can be food that has been passed down from generations, food shared with friends, or even food shared to those in need. Crockpot is inviting those who love food to join their table no matter their culture.
I was the lead designer on this design sprint. We created this campaign concept and visuals to support the campaign in 2 days.
*this project is still in progress*
Campaign Takeover
Information and events for the campaign would take over the Crockpot website and their instagram. Events including a feature from Chef Jose Andres where he could share his families oldest and dearest recipes.
Creating User Engagement
Events where the consumer can interact and learn is key. We developed two different ideas for events: a podcast where heart filling recipes are sent in by listeners and a community cookbook where you can search or create unique family recipes—collect recipes old and new and share the love with your family and friends.
Virtual Dinner Table
Concepting different ideas for commercials and advertising, we landed on the idea of a virtual global dinner table (and how fitting is this with COVID?) The idea around the commercial is that Crockpot is inviting all individuals to have a seat at our dinner table because we appreciate and embrace different cultures, traditions and recipes. The video would feature a plate continuing to be passed to different parts around the world.
Giving Back
Envisioning ways that Crockpot can help give back to the community and bring a moment of comfort to those in need. Partnering with No Kid Hungry + Meals on Wheels and having a Crockpot food truck that brings hot, fresh meals to communities in need.